Direct channel connects hotels to travel agents
A new B2B booking channel, Travia, designed specifically for travel agents across the globe to book accommodation in hotels, game lodges, B&Bs and guesthouses, is coming to South Africa. It’s designed for properties wanting to increase their travel agent sales through alternatives to the large room aggregators.
Sverrir Steinn Sverrison, a co-founder of Travia’s mother company, the Icelandic company Godo, told Travel News that in essence, what Travia did was that it made hotels very visible in the travel agency market.
This is great news for local accommodation providers, from small B&Bs to large hotels – especially for those who would love to reduce their dependency on the large ‘OTA’ room aggregators.
Source: Travel News
