Business tourism in Africa as a key driver of economic growth
This development reflects the increasing recognition of Africa’s potential as a hub for international conferences, conventions, and corporate events.
Africa, known for its breath-taking landscapes, rich cultural heritage, and diverse wildlife, has long been a sought-after destination for leisure travellers. However, in recent years, a growing trend has emerged, demonstrating that business tourism in Africa is making significant contributions to the continent’s overall tourism GDP.
In fact, tourism – both business and leisure – showed a sizable surge of 78.2% in the first half of 2023 on arrivals to South Africa when compared to the same period in 2022[1] with the latest reports showing that business spending represents a share of 43% of overall tourism contributions.
“This development reflects the increasing recognition of Africa’s potential as a hub for international conferences, conventions, and corporate events. This remarkable growth can be attributed to several factors that have combined to make Africa an increasingly attractive destination for business travellers,” says Devi Paulsen-Abbott, Chairperson of the Association of African Exhibition Organisers.
Source: Zawya