Benin Tourism to join ITB Berlin 2026 to boost international reach
Benin Tourism has announced it will participate in ITB Berlin, the global travel trade show, from 3–5 March 2026 in Germany. The agency aims to strengthen international visibility, expand distribution and build partnerships to accelerate the commercialisation of Destination Benin across priority markets, building on recent appearances at IFTM Paris and FITUR Madrid.
Benin will host a structured pavilion with partners Benin Tours S.A., Ouidah Golf Club and Sofitel Cotonou Marina Hotel & Spa, alongside an immersive tasting area and cultural programme featuring Pépit’Arts and the Akonhoun Delidji ensemble. Marking ITB’s 60th edition – expected to attract nearly 100,000 trade visitors, 5,800 exhibitors and delegates from more than 170 countries – the platform will support B2B sales, media engagement and high-level meetings, according to Benin Tourism CEO Sindé Chekete.
Source: Business News This Week