Audley Travel Launches First 'Agent's Guide To Safaris'

17 June 2024 - For the first time, tailor-made tour operator Audley Travel has released ‘An Agents’ Guide to Audley Safaris’, designed to share Audley’s safari expertise with agents selling African wildlife experiences.

Launching today (17 June), the 32-page guide has been produced in a print and digital edition, and will be mailed out to 2,500 travel agents, as well as being available through distribution partners.

Featuring meaningful experiences in destinations from Madagascar to Tanzania and the Big Five bucket-list encounters in between, the guide highlights the seamless process of planning a tailor-made trip for clients with Audley. From the hand-picked camps and lodges, expert guides, destination specialists and importance of responsible travel choices, the new guide also highlights classic and luxury safari inspiration to meet all clients’ wishes.

Safari experiences continue to be a major focus for Audley, with recent research finding that 16 per cent of premium travellers* have taken a wildlife or safari trip in the previous five years and 20 per cent plan to do so in the next two years.

Greg Thurston, Trade Sales Manager at Audley Travel said: “Born out of the desire to share a deeper level of our specialists’ expertise and passion with agents, the new safari guide aims to be a comprehensive profile of how to plan a tailor-made trip of a lifetime for clients and make their safari dream a reality.

“Behind every one of our safaris is decades of knowledge and carefully nurtured relationships. We know the best spots for seeing animals in action, the best guides to locate them, and the best lodges to unwind in afterwards.

“Whether an agent is advising a client on their first visit to the African bush or their fifth, we hope the guide helps them craft a safari experience that speaks to their client’s trip aspirations.”

‘An Agents’ Guide to Audley Safaris’ is available to order here.