06 Mar 2024

ATTA® buzzes at ITB Berlin - Welcomes Sierra Leone

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ATTA® welcomes Sierra Leone, showcasing African tourism at ITB Berlin

Sierra Leone is making a splash at ITB Berlin! Not only is this dynamic West African nation showcasing its tourism potential on the world stage, but it has also officially joined the Africa Travel Trade Association (ATTA®) – a signal of major commitment to sustainable tourism growth.

Sierra Leone is investing in exciting tourism developments, including new hotels, ecolodges, and infrastructure upgrades. These initiatives will enhance the experience for visitors drawn to the country's stunning beaches, vibrant culture, exciting wildlife, and rich history.

"We're honoured to have Sierra Leone join the ATTA® family," said ATTA® CEO, Jon Danks. "Their emphasis on eco-tourism, cultural experiences, and responsible growth aligns beautifully with our values. We're committed to helping them connect with the global adventure travel market."

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ITB Berlin Buzzing with African Tourism Excitement

The Sierra Leone announcement adds to the already energetic atmosphere at ITB Berlin. The ATTA® stand has been a whirlwind of activity, with meetings in full swing and attendees eager to explore the latest African tourism innovations.

Day 1 saw the celebratory launch of Essence of Africa, Africa's International Buyer Forum. This new event, hosted by Experience Africa Events (ATTA's events division) with On Show Solutions, promises to facilitate meaningful connections within Africa's vibrant tourism industry when it officially debuts in Nairobi this October. Experience Africa Events and On Show Solutions hosted a celebratory drink reception to mark the occasion.

For more information, visit https://essenceofafrica.travel/

As the curtain falls on the first two days of ITB Berlin 2024, ATTA® has undoubtedly established itself as a hub of activity, fostering collaboration and driving the growth of Africa's tourism industry.

Stay Connected for More ITB Updates!

Follow ATTA® on social media for all the latest sights and sounds from ITB Berlin. Want to learn more about Sierra Leone and its tourism offerings? Keep an eye out for opportunities to connect with them at future ATTA® events!

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