Eco Africa Digital is an award-winning marketing agency that specializes in transforming storytelling, AI insights, and digital advertising expertise into significant returns on investment and direct bookings. With over a decade of experience, we cater to a diverse clientele, ranging from prominent high-end Safari Lodges to boutique-style and simplistic local businesses, all while promoting sustainable tourism across Africa.
Our Mission
We are committed to the core values of showcasing Africa's unrivalled beauty and sustaining its vibrant cultures and ecosystems for future generations. Our approach intertwines our deep-rooted passion for the continent with innovative marketing strategies that ensure continuous improvement and leadership in our niche market.
Awards and Recognition
Our efforts continue to garner acclaim across numerous industry awards, reflecting our commitment to excellence in digital marketing for tourism. In 2024, we were proud to be recognized as the Runner-Up at the Africa Tourism Leadership Forum for Outstanding Entrepreneurship. The previous year, we earned the Runner-Up position at the World Travel Market Africa Awards for the Most Compelling Agency Story, receiving the Silver Award, and were also a Top 5 Finalist at the Africa Tourism Leadership Awards for Outstanding Media & Marketing. Adding to our accolades, in 2022, we were named the Best Travel & Tourism Marketing Agency by Corporate Vision and were Finalists in the Digital Campaign Story category at the World Travel Market Africa Awards. These honours are a testament to our innovative strategies and our unwavering dedication to promoting sustainable tourism in Africa.
Leadership
Our visionary CEO, Lizanne du Plessis, has been instrumental in shaping the agency's direction. Inspired during her Master’s research on ecotourism in Kenya, she witnessed firsthand the impact of tourism on local communities and the environment. This experience laid the foundation for Eco Africa Digital, driving our mission to use marketing as a powerful tool to increase tourism revenue that is further invested in conservation and cultural appreciation.
Looking Ahead
From humble beginnings to a dynamic team, Eco Africa Digital has grown into a leader in creating nuanced digital strategies that deliver outstanding results. Trusted by tourism brands worldwide, we continue to drive more tourists to Africa, enhancing the continent's prosperity and preserving its legacy. Join us as we pave the way for a thriving future for Africa through cutting-edge digital marketing.
Tourism Marketing Presentations and Panel Discussions at the Travel Indaba in Durban.
Lizanne du Plessis | Winner in the Categories Women in Leadership and Outstanding Entrepreneurship | Africa Tourism Leadership Forum & Awards | Botswana
Digital Marketing for Sustainable Tourism Brand | Awareness Success Story | Mulitple Platform Distribution | Saruni Basecamp Kenya.png
Digital Marketing for Sustainable Tourism in Africa | Saruni Basecamp in Kenya | Success Story
Direct Bookings Growth | Garonga Safari Co. Success Story | South Africa
Masterclass Exclusive to ATTA Members | Harnessing the Art of Short-form Video to Amplify Your Tourism Brand
Winners at the Africa Tourism Leadership Forum and Awards | Gaberone, Botswana
Basecamp Academy | Powered by Eco Africa Digital | Short Courses to Master Social Media for Tourism
Eco Africa Digital Team | Stellenbosch South Africa Digital | Marketing Agency for Tourism
Map of Clients | Eco Africa Digital.png
WTM Africa Awards | Finalist | Most Compelling Digital Campaign Story for our Client De Zeven in Stellenbosch
Team Site Visit to Our Client Rhino Ridge Safari Lodge | Hluhluwe Game Reserve | South Africa
Masterclass Presentation | Africa Youth in Tourism Conference | Windhoek, Namibia
Keynote Speaker | Sustainable Travel & Tourism Agenda | Diani Beach, Kenya
Climate Declaration | Judy Kepher-Gona and Lizanne du Plessis | Sustainable Travel & Tourism Agenda | Kenya
unnamed (16).jpg
WTM Africa Presentation | Digital Marketing for Tourism
Client Campaign Presentation | Digital Marketing Strategy and ROI Results
WTM Africa Awards | Most Compelling Agency Story | Silver | Eco Africa Digital
The Cape Leopard Trust has a number of active leopard and predator research projects in the Western Cape region. The enigmatic Cape leopard is used as an icon to advocate for the protection of predators in their natural environments, as well as to raise awareness of broader biodiversity issues and promoting the need for committed conservation of ecosystems.
Our Purpose and Vision
To ensure the long-term survival of leopard populations by promoting peaceful coexistence and the protection of landscapes, empowered by scientific research, positive communitypartnerships, education and advocacy.
We are the world's leading independent conservation organisation. WWF works to look after our natural resources — oceans, land and wildlife — so we can continue to benefit from food, water and a healthy climate.
