Post-vaccine UK research / exciting results from Kamageo

Kamageo has released the results of Phase 5 of Consumer Watch, their on-going consumer barometer of attitudes towards African travel. Importantly this phase was conducted after the roll-out of the anti-Covid 19 vaccine started, with noticeable changes as a result.

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Chief Executive, Tim Henshall added "There is plenty to be optimistic about, although there are still trends in attitude that need to be addressed". 

Worryingly, a significant majority of UK consumers stated that they had seen no marketing whatsoever for any African destinations in the last six months.