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Airlink Formalises Name ChangeBy * Jason Werdmüller von Elgg, Airlink
Airlink, the privately-owned airline, has officially changed its company name from “SA Airlink” to “Airlink”, as part of its strategy to distinguish itself as a totally independent airline.
Earlier this year Airlink ended its 23-year franchise agreement with South African Airways and began operating and issuing tickets on its own “4Z” code and designator. This has liberated Airlink and enabled it to forge commercial ties with other international airlines that carry passengers and cargo to and from destinations across Southern Africa. It has subsequently signed collaborative “interline” agreements with Qatar Airways, Emirates, British Airways, KLM, Air France, and United.
In addition, Airlink flights are now sold on www.flyairlink.com and no longer via SAA’s website.
“The subtle, but significant, name change is a key element of our re-positioning, recovery, and growth strategy,” said Airlink CEO and Managing Director, Rodger Foster. “It should be seen together with recent commercial developments, including the interline agreements, the launch of our own mainline South African domestic services, and new regional routes linking Johannesburg with Maputo and Windhoek. Airlink plans to announce additional new and reinstated routes in the coming weeks and months,” he explained.
Airlink’s new Johannesburg-Cape Town and Johannesburg-Durban services, which are South Africa’s domestic trunk routes, enable Airlink passengers to connect with our other domestic, long-haul, and regional flights on a single ticket.
Airlink’s modern training and maintenance facilities ensure the airline’s self-sufficiency for pilot and cabin crew training as well as for keeping its fleet safe and in prime working condition.
Airlink took advantage of the COVID-19 pandemic and associated lockdowns to focus on its business continuity and future position in what has become a completely changed market. “The measures we have taken have all been in the best interests of the company, its employees, customers, suppliers, and shareholders. Today Airlink is a financially sound and robust business,” said Mr. Foster.
The most visible change will be the introduction of a new corporate livery and branding, which will soon be revealed.
“In the meantime, we continue to remain focused on the job at hand, operating our schedule and keeping our customers happy by flying them to their destinations safely, on time and affordably,” said Mr. Foster.
READ FULL ARTICLE: Airlink News