Safari Roadshow Dates Announced For 2021

Responding to market needs and the impact of Covid-19, Kamageo is set to launch a mammoth Safari Roadshow programme for Spring 2021 (see

Kamageo, which has been running highly successful trade roadshows for almost a decade has announced an incredible twelve sessions (six events) in February, March and April 2021.

 See the launch video

Safari Roadshow will host country-dedicated sessions for 10 different African countries - Zambia, Uganda, Zimbabwe, Botswana, Malawi, Namibia, Tanzania, Kenya, South Africa and Mauritius. 

Chief Executive, Tim Henshall explained “We were concerned that the previously popular large-scale events like Indaba, WTM, ITB, We Are Africa and Experience Africa simply may not have the same appeal, due to the high numbers of attendees”.

All sessions will adhere to Safari Roadshow’s tried and tested format – with its pre-arranged round-robin system, which has proven so successful since its introduction in 2010. Exhibitor numbers will be limited to 8 per country, but over the entire programme that adds up to 96 exhibitors.

So Kamageo’s events can still deliver 30+ appointments for exhibitors but there will never be more than 25 people together at any one time. Safari Roadshow will provide comprehensive social distancing measures, and will provide PPE and Perspex dividers. Exhibitors will be Covid tested pre-event, with daily temperature monitoring for all participants.

Henshall referred to “Zoom Gloom” - his name for the boredom of virtual meetings, which are certainly effective but just don’t have the same personal feel that face-to-face business meetings can provide.

It will visit Manchester, The Cotswolds and London over 4 days, with full-day events (featuring two different dedicated country sessions) every other week. “We fully recognise that we’re asking tour operators to potential give up 6 days over the 12week period, but that will provide them with almost 100 high quality product presentations across 10 countries. We also don’t anticipate many buyers attending ITB, WTM or that time might be available”, highlighted Henshall. 

Exhibitors numbers are limited to just 8 per session. Participation costs have been trimmed back and include an all-inclusive package of exhibiting; branding; accommodation, sustinence and transfers between venues.  As Resources Manager, Sharon Smith highlighted “Exhibitors only need to bring a presentation and plenty of enthusiasm. We provide the rest!”

w/c 8th February 2021 - Zambia 1 (AM) /Namibia (PM)
w/c 1st March 2021 - South Africa (AM) / Mauritius (PM)
w/c  15th March 2021 - Tanzania 1 (AM) / Uganda(PM)
w/c 29th March 2021 - Botswana (AM) / Zimbabwe (PM)
w/c 12th April 2021 - Tanzania 2 (AM) / Kenya (PM)
w/c 26th April 2021 - Malawi (AM) / Zambia 2 (PM)