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10 January 2020
Kamageo embarks on Marifa (Intelligence) Report for 2020
By Umbraco.Web.PublishedCache.MemberPublishedContent
For the 5th consecutive year, Kamageo is compiling the annual Marifa Report, which is believed to be the most comprehensive 'moment in time' analysis of the UK's Africa travel industry.
This 360-degree study of the market, provides a 'moment-in-time' usage and attitude study towards all African destinations (North, East, South, West and Central). It is believed to be the only analysis of its type and has previously been made available exclusively to Kamageo partners. Entitled the “Kamageo Marifa” (Marifa being the swahili for knowledge) the report includes :
- Full analysis of UK tour operator offering by destination (researching over 300+ websites, brochures and emailers).
- Full analysis of UK media coverage by destination (using a barometer method, using UK travel publications).
- Usage and attitude study amongst travel journalists and content creators
- Consumer usage and attitude towards destinations (from a panel of 20,000+ relevant UK travellers).
The informative resuts will be published at the end of February 2020. For more information, please contact Tim Henshall via tim@kamageo.com