Rufiji™ footwear made in Africa – the beginning of their adventures

From leather combat boots for walking safaris to practical leather sandals to put your feet up in at the end of a long day, Rufiji™ shoes are as diverse as the places they will go and the people who will wear them. This range of footwear also does a lot of good for communities and conservation in Africa.

Handmade by a team of African artisans, the finest craftsmanship and individual attention to detail goes into each pair of shoes. From the people these shoes assist to the conservation initiatives they support, buying a pair of Rufiji™ shoes is a purchase with a purpose. Apart from providing a livelihood to a group of shoemakers, proceeds from the sale of these shoes also assist with the education and supply of stationery, sports equipment, clothes, and transportation to 15 schoolchildren in a nearby community. 

One YOUbuy, WEgive initiative gaining notable traction is the Rufiji™ APU Boot Project. For each pair of Rufiji™ APU Combat Boots bought, we donate a pair to anti-poaching units to assist in their patrols for conservation. These boots are spreading further into Africa, keeping feet on the ground to save wildlife. 

Made from supple leather and suede, the Rufiji™ range adds inimitable safari style to African travels and your everyday wardrobe. The Rufiji™ APU Boots are comfortable walking shoes and fashionable combat boots in urban environments. A refined take on the veldskoen, the Explorers are lace-up shoes for everyday and outdoor wear. The new Rufiji™ Safari Sandals are strong and feminine – just like the women who will love them. 

To explore the men’s Rufiji™ footwear range, visit and, for women’s, go to