Green Claims: How to prepare for Anti Greenwashing EU legislations

Baptiste Carriere-Pradal

2BPolicy

Baptiste brings together expertise from all corners of the Apparel and Footwear ecosystem.

During his days at Decathlon, an international sports producer and retailer, he held various positions in Eastern Europe and Southeast Asia, focusing on quality and sustainability. After eight years of field experience, he established and led Decathlon's first global sustainability department.

He subsequently relocated to Amsterdam in 2014 and joined the Sustainable Apparel Coalition, launching their European Office, leading their transparency and European activities, and initiating the Social and Labor Convergence Program ( SLCP ).

In 2019, with Bente Bauer, he launched 2BPolicy, a consulting firm at the intersection of sustainability and policy, supporting brands, organisations and actors of the industry ecosystem to understand and operationalize the change brought by legislation. He chairs several Technical Secretariats and Scientific Committees.

He is a Senior Advisor at the BCG.

Baptiste also works on the family organic and agroforestry wine estate in Southern France.