Martina Barth
International Sales Manager, The Liz McGrath Collection
With a career spanning over 30 years in the tourism and hospitality industry and having worked for some of the leading hotel groups, Martina brings a deep understanding of many aspects of the tourism industry. She is also the Group Sales Manager for the Liz McGrath Collection, one of the leading 5-star hotel collections in South Africa.
Martina is incredibly passionate about cultivating, building, and strengthening relationships with travel partners across the various market segments. She has led an illustrious career curating and implementing innovative sales & marketing strategies that help build strong brands.
She is passionate about making travel safer and more inclusive for all. IGLTA believes in opening hearts and minds through the wonder of travel. Martina is the Africa representative for IGLTA, the international LGBTQ+ Tourism Association.
Martina is also the Western Cape chairperson of The South African Tourism Services Association, SATSA.