WTM Africa Partners With China Travel Online To Tap Into Chinese Outbound Travel Market
Cape Town – The China outbound travel market in 2024 is projected to be strong.
The China Tourism Academy predicts that the recovery process of the inbound and outbound tourism market will further accelerate in 2024, with annual inbound and outbound tourism trips exceeding 264 million trips.
WTM Africa has formed a strategic buyer and media partnership with China Travel Online, a leading Chinese outbound travel portal, to facilitate engagement with key Chinese tourism stakeholders at the 2024 show in Cape Town.
China Travel Online connects destinations, attractions, hotels and other travel suppliers worldwide to Chinese operators and professionals. It is also a one-stop shop for resources, e-commerce, news and networking for Chinese travel and tourism companies and professionals.
The collaboration will see WTM Africa host several prominent Chinese buyers for pre-scheduled business meetings and networking sessions with exhibitors during the three-day event from 10 to 12 April 2024.
Source: Africa Travel Week
