Webinar Recording - Is Traditional SEO Dead? How to Win at Travel Search to Drive Direct Bookings
This session will explores:
- The rise (and fall?) of Google's dominance
- The key SEO shifts: What still works in SEO - and what doesn’t
- AI-powered opportunities travel brands can’t afford to ignore
Additional Links / Documents:
ATTA-Webinar-Is-traditional-SEO-dead-AI-era-Andre-Van-Kets.pdf
- Search Everywhere Optimization - https://www.linkedin.com/posts/neilkpatel_googles-golden-age-is-coming-to-an-end-activity-7305580526663303170-iDA_/
- Measuring AI traffic in Google Analytics - https://searchengineland.com/segment-llm-traffic-ga4-449127
- AI is broken - https://storytellingedge.substack.com/p/ai-search-is-broken
- AI Overviews impact on traffic - https://www.linkedin.com/posts/activity-7321491939973873666-CY0O/
- SEO vs AI optimisation - https://www.aleydasolis.com/en/search-engine-optimization/seo-vs-geo-optimizing-for-traditional-vs-ai-search/
Zero click searches - https://www.semrush.com/blog/zero-click-searches/