We Are Africa expands to a full 5 day event with the addition of Local Trade Connect day on Friday 09 May 2025
As part of its 10th Edition celebrations, We Are Africa is expanding its market leading format by adding an additional full day, enabling exhibitors to connect with hundreds of additional Southern Africa based trade professionals.
We Are Africa’s “Local Trade Connect” will take place on Friday 09 May 2025 at DHL Stadium in Cape Town with a unique and engaging program designed to strengthen relationships and deepen product knowledge and insights across the value chain.
After the 300+ hosted international buyers have concluded their week, We Are Africa 2025 exhibitors will enjoy another fresh wave of pre-scheduled appointments on Friday 09 May with product managers and consultants from local DMC’s as well locally based high-end agents.
Geographically, the local buyer breakdown is expected to be 70% Cape Town, 20% rest of South Africa / 10% rest of Southern Africa which will enable exhibitors to really maximise their time and reach while in Cape Town next May.
“Local Trade Connect will add an incredible new dimension to the We Are Africa week allowing us to welcome a key layer of the industry to enjoy the We Are Africa exhibitors and event format - No doubt it will add a lot of value for our industry. And there is more in the pipeline! ” Ryan Wallace, MD & Co-founder, We Are Africa
About We Are Africa
We Are Africa is a trail-blazing event and community, showcasing the remarkable brands and operators that constitute the very best of high-end African travel. The show heralds the creation of a movement aimed at celebrating and promoting the unique beauty of Africa to the world. The five day event combines an unconference, sunrise adventures, pre-matched appointments, international buyers, local buyers and spectacular networking events.
About This Is Beyond Ltd, Founders of We Are Africa
Founded in 2008, This Is Beyond creates events that reshape industries into inspired communities, one immersive experience at a time. Designed exclusively for thought-leaders and curious minds, each community empowers businesses and drives personal growth.
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For information on We Are Africa, please visit https://www.weareafricatravel.com
