Travellers turn to Tik Tok for inspiration
New research from Arival and Phocuswright has shown that Tik Tok will overtake Facebook as the platform travellers turn to for inspiration in 2023.
Co-Founder and CEO of Arival, Douglas Quinby, said: “Social media is already a well-established source of information and inspiration for travel planning, but the rapid ascent of short-form vertical video and the platforms that are popularising it are poised to upend the conventional traveller path to purchase.”
Source: Travel News
