Tourvest Launches Tulia to open up East African Safari Travel to a wider market

Johannesburg, 30 April 2026 — Tourvest Accommodation has launched Tulia, a new safari brand designed to deliver high-quality, experience-led travel at a more accessible price point, alongside the acquisition of the Wild Frontiers Uganda properties and activities business.

The move strengthens Tourvest’s presence in East Africa and expands its portfolio across three distinct offerings: Lemala Camps and Lodges, Adrift and now Tulia — each serving different traveller needs across safari and adventure experiences.

As part of the acquisition, three established Uganda properties — now rebranded as Tulia Buhoma, Tulia Ishasha and Tulia Murchison Falls — join Tulia Amboseli in Kenya to form a four-property portfolio spanning some of East Africa’s most sought-after wildlife regions.

A clear gap in the market

Tulia has been developed in response to sustained demand from travel advisors and guests for a safari experience that sits between budget and high-end luxury.

While Lemala focuses on refined, boutique safari experiences, Tulia is built around a simpler promise: delivering the essentials of a great safari, done well.

That includes:

• Prime wildlife locations
• Comfortable accommodation
• Quality beds and linens
• Reliable hot water and strong showers
• Honest, locally inspired food
• Warm, personable service
• Comfortable vehicles and expert guiding

“At its core, Tulia is about getting the fundamentals right,” says Moseketsi Mpeta, CEO of Tourvest Accommodation. “Guests want to be in the right place, with knowledgeable guides and to be comfortable at the end of the day. That’s what we focus on — without unnecessary frills, but without compromising on quality.”

Building on proven foundations

The Tulia model builds on an established base. Tulia Amboseli in Kenya has already demonstrated strong demand for a value-led safari product that maintains high operational standards. The integration of the former Wild Frontiers Uganda properties brings experienced teams, well-positioned camps and deep local expertise into the portfolio — ensuring continuity while strengthening the brand’s footprint in key ecosystems. The three Uganda properties are located in some of the country’s most iconic wildlife areas:

• Buhoma, in Bwindi Impenetrable National Park, known for gorilla trekking
• Ishasha, within Queen Elizabeth National Park, home to tree-climbing lions
• Murchison Falls, near one of East Africa’s most dramatic natural landmarks

Responsible growth, practical approach

A central element of Tulia’s strategy is to grow through acquiring and enhancing existing properties rather than developing new camps in sensitive environments. This approach reduces environmental impact, avoids unnecessary expansion in already pressured ecosystems, and directs investment toward improving operations, staff development, and guest experience.

“We see this as a more responsible way to grow,” Mpeta adds. “It allows us to invest where it matters most — in people, in service, and in the overall guest experience.”

A complementary East African portfolio

Tulia sits alongside Lemala Camps and Lodges and Adrift to complete Tourvest’s East African offering.

• Lemala serves the premium safari segment
• Adrift focuses on adventure-led experiences
• Tulia provides a high-quality, safari option at an affordable price point

“Together, the three brands enable Tourvest to serve a broader range of traveller profiles without compromising the standards or values that define each offering,” says Mpeta. As part of the ‘One Tourvest’ vision, the launch of Tulia reinforces the group's belief that responsible growth and genuine guest value are inherent to the tourism experience. Tourvest's purpose is to connect people, places and purpose and to create shared value through sustainable tourism and long-term investment in the destinations and communities it serves. The Tulia model reflects that purpose in practice. We are excited about this launch as it is a natural extension of some of our strongest competencies as an organisation. 'Tulia builds on a foundation that has taken years to establish' concludes Mpeta.

Looking ahead

Tulia represents a practical evolution of Tourvest’s safari offering — grounded in operational experience and shaped by what travellers consistently value most.

• Great locations.
• Great beds.
• Great showers.
• Great food.
• Great guiding.
• Great people.

Delivered responsibly and built on the strength of what already exists.

For more information,

please contact : [email protected] | [email protected]