Tourism Frontline Workers Receive Customer Service Training in Namibia

The Namibia Tourism Board (NTB) recently conducted a two-day training workshop in Walvis Bay aimed at upskilling a wide range of frontline workers in the tourism industry on customer service excellence.
The training participants included security guards, curio vendors, police officers, tour guides, shuttle drivers, gas station attendants, and hotel receptionists - essentially any frontline staff who interact directly with visiting tourists. The NTB included the OvaHimba women who sell crafts in Walvis Bay, ensuring this key group that engages with tourists receives the training.
"We brought together all the different role players in the industry who usually have first contact with tourists," explained a representative from the training organisers at the Harold Pupkewitz Graduate School of Business.
The diverse array of trainees highlights the NTB's comprehensive approach to enhancing Namibia's reputation as a tourist destination by improving customer service standards across all tourism touchpoints. The training aimed to equip these frontline workers with the necessary skills to provide high-quality engagement for tourists.
The next workshop targets frontline airport staff on June 11-12, as they are often the first point of contact for visitors. The Namibian police have also launched a campaign to make the country safer and more desirable for tourists by raising awareness and curbing issues like corruption.
Source: The Namibian