South African Tourism wraps up 10th Edition of ‘Learn SA’ Workshop Series
South African Tourism on Friday concluded the third leg of its 10th edition of the ‘Learn South Africa’ workshop in Kochi, following successful events in Chandigarh and Nagpur. This initiative aimed to engage key travel trade partners across India, particularly focusing on the growing interest from tier-2 and tier-3 cities. Over 100 travel trade partners from Kochi participated in the event, offering beyond its well-known destinations like Cape Town and Johannesburg and helping them to gain insights into South Africa’s hidden gems such as Eastern Cape, Free State, and KwaZulu-Natal.
India remains one of the largest source markets for South Africa, with increasing interest from smaller cities like Kochi. Indian travellers are on the lookout for diverse experiences that range from thrilling adventures to rich cultural explorations. In response to this demand, the workshop equipped travel partners with the necessary knowledge and tools to create customized itineraries tailored for travellers in India. The objective of South African Tourism is to position the Rainbow Nation as a premier choice for leisure and MICE travel.
Commenting on the event in Kochi, Gcobani Mancotywa, Regional General Manager for Asia, Australasia, and the Middle East at South African Tourism, stated: “We have witnessed notable trends among Kochi travellers, such as a growing preference for experiential travel, wellness tourism, and adventure activities. Further, travellers from this region are rapidly emerging as a significant market for South African tourism, we have seen a notable increase in inquiries from local travellers seeking unique and offbeat experiences in H1 2024. Our collaboration with local trade partners has been exceptionally positive, reinforcing our belief that this will drive more Indian travellers to explore the lesser-known regions of South Africa. These workshops are integral to our strategy of showcasing the diverse and enriching experiences our country has to offer, beyond the usual hotspots”
Source: Travel Daily Media
