South African Tourism supports Amapiano Summit to promote music genre
South African Tourism has announced its participation as the official destination partner in the Amapiano Africa Summit, starting today until 20 July at the BMW Building in Newtown, Johannesburg. This strategic involvement highlights the organisation's commitment to promoting South Africa's dynamic cultural scene and attracting international visitors.
Amapiano, a music genre originating from South Africa, has gained global recognition, positioning the country as a premier cultural destination. The summit aims to celebrate and promote this uniquely South African sound, bringing together industry professionals, youth, and brands to discuss its future and impact.
South African Tourism will play a key role in the event, delivering an address at the gala dinner and hosting a panel discussion on Amapiano's international impact. Thembi Sehloho, Chief Marketing Officer, emphasized the summit's importance in showcasing South Africa's rich cultural heritage and driving international tourism.
The organisation views this partnership as an opportunity to document and preserve South Africa's musical achievements, ensuring future generations can appreciate the country's cultural legacy. By aligning with the Amapiano phenomenon, South African Tourism aims to enhance the nation's appeal as a dynamic cultural hub and foster socio-economic growth through increased tourism.
Source: Tourism News Africa
