South African Tourism and Red Bull Launch Four-Part Documentary Series
South African Tourism and Red Bull have partnered to produce What We Know, a four-part documentary series launched during Tourism Month to showcase South Africa to global audiences. Hosted by comedian and presenter Eugene Khoza, the series follows a road trip across the country, featuring athletes, musicians, gamers, influencers and everyday South Africans, while taking viewers through the country's diverse landscapes, cultures and communities. Episode 1 premiered on SABC 1 and SABC+ on 24 September 2026, with new episodes airing weekly through to 15 October.
The collaboration pairs Red Bull's global reach in sport, culture and storytelling with South African Tourism's destination marketing mandate. Chief Marketing Officer Sithembile Ndaba said the series offers an opportunity to tell South Africa's story authentically - moving beyond landscapes and wildlife to highlight the people, creativity and resilience that define the country. Each episode runs 24 minutes, with remaining episodes available weekly on SABC platforms.
Source: Bizcommunity
