Africa's Tourism Investment Potential from the Global Tourism Forum

ATTA® CEO Virginia Messina joined global industry leaders at the Global Tourism Forum in Brussels for a panel discussion on “Global Tourism Investment Outlook – Where Global Capital Is Moving Next.”

Speaking at the Royal Museums of Fine Arts of Belgium, Virginia highlighted the significant investment opportunities across Africa:

🏢There is a record hotel development pipeline of 123,846 rooms across 675 hotels

🌅 This is an increase of 18.6% year on year, according to W Hospitality Group's annual African Hotel Chain Development Pipeline report.

📊 Egypt and Morocco account for almost half of the continent's hotel development pipeline, while Ethiopia and Kenya have nearly 80% of their pipeline rooms already under construction, with Tanzania close behind at 77.5%.

 🦍 Uganda has a proactive approach to attracting investment, with a strong focus on working with investors to develop and showcase potential across nature-based tourism, adventure and ecotourism.

It is important to close the gap between project announcements and delivery.

Improving air connectivity, strengthening infrastructure and reducing barriers to travel is critical to attract investment and turn Africa's tourism ambitions into commercially viable, sustainable projects.

The discussion was moderated by Derya Soysal, Deputy Editor-in-Chief of EUReflect,  and joined by Richard Haddad, Founder & CEO of Aventra Hospitality, and explored the changing global investment landscape and the factors shaping long-term investor confidence.

Thank you to the Global Tourism Forum for providing a platform to champion Africa's growing role in the future of global tourism.

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