26 Feb 2024

Register for the SADC Tourism Event at ITB Berlin


The SADC Business Council Tourism Alliance and Boundless Southern Africa will be hosting a briefing on progress made regarding regional tourism development in Southern Africa at ITB Berlin.

This session provides a special opportunity for industry professionals across Southern Africa to learn about the significant progress being made with the Southern African Development Community (SADC) Tourism Programme 2020-2030 - the key roadmap guiding sustainable tourism growth across 16 SADC member states.

What you will learn:

• The latest developments and progress within the Southern African tourism sector.

• The five core strategic goals of the SADC Tourism Programme 2020-2030:

• Stimulating regional visitor flows through the launch of a unified SADC Univisa pilot program.

• Enhancing destination reputation of Southern Africa as a desirable tourism destination.

• Unlocking tourism potential of Transfrontier Conservation Areas (TFCAs).

• Improving visitor experiences through new customer service training programmes.

• Fostering greater public-private sector collaboration.

• Details on other initiatives in progress, including the SADC Air Access Study, Tourism Working Groups, crisis and reputation management strategies, and marketing collateral development.

Event details:

• Date: 6 March 2024

• Time: 10h00

• Location: VIP-2 at Großer Stern (next to Hall 20), ITB Berlin

To attend, please register here: https://airtable.com/appZJEyBMo9WWeqU7/shriGdTy7sl5kW7O6 

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