OurAfrica.Travel Gives Back and Announces 2024 Dates
The success of the 2023 edition, held in February was due in no small part to the collaboration of various industry partners, including Wetu, ATTA, The Africa Hub, Nightsbridge, Atmosphere Marketing, Inspirational Places and Umlingo Travel PR. This spirit of ubuntu and partnership is what makes this virtual show such a success, in addition to its B2B nature, affordability in both time and money, accessibility due to it being virtual, and having a carbon-neutral footprint.
This year’s show attracted 186 exhibitors and over 440 buyers and media from around the world. The platform facilitated over 6,500 meetings, 44,192 networking chats, and received more than 85,000 profile views. Feedback from participants has been very positive, affirming the continuing importance of virtual shows on the tourism events calendar. An African-focussed show of this size gives everyone a platform and voice to connect, rather than being lost in the noise.
Source: Braking Travel News
