Oasis Overland Strengthens UK Trade Partnerships to Support African Overland Travel

Oasis Overland has entered into a new partnership with Hays Travel, the UK’s largest independent retail travel agency, strengthening its engagement with the UK travel trade and expanding distribution for its overland adventure programmes across Africa.

The collaboration brings Oasis Overland’s long-standing overland routes and experiential travel offerings to Hays Travel’s nationwide retail network, supporting growing demand among UK travellers for immersive, experience-led travel across the African continent. The partnership reflects continued interest in small-group, culturally focused travel that connects visitors with diverse landscapes, wildlife, and communities.

Commenting on the partnership, Danniell Saunders, Managing Director of Oasis Overland, said: “This partnership represents an important step in strengthening our trade relationships within the UK market. Working closely with Hays Travel allows us to broaden awareness of overland travel as a meaningful way to experience Africa, while supporting sustainable, long-term tourism development across the regions we operate in.”

Oasis Overland operates a wide range of overland tours across Africa, with itineraries ranging from short five-day trips to extended expeditions of up to 47 weeks. By working with established retail partners, Oasis Overland aims to increase accessibility to African overland travel while reinforcing the role of trade collaboration in supporting the continent’s tourism sector.

More information: www.oasisoverland.co.uk