Minor Hotels On Track to Surpass 850 Properties by 2027
Minor Hotels is stepping into 2025 on a strong growth trajectory, underpinned by a robust pipeline of almost 300 new hotels slated to open over the next three years. This expansion puts the international hotel owner and operator on track to pass a milestone of 850 properties by the end of 2027, positioning it among the world’s largest hospitality groups.
With more than 560 properties and 81,000 keys already in operation worldwide, Minor’s latest figures show a three-year pipeline of over 285 new hotels and almost 47,000 keys, underscoring the group’s ambitious global strategy and revealing a focus on global market diversification. While more than 50% of Minor’s existing portfolio is currently concentrated in Europe, the addition of more than 100 properties in Asia, more than 60 in the Middle East & Africa, and 40 in Australia and New Zealand will lead to a more balanced global portfolio distribution.
Minor Hotels is also looking to expand its presence in several priority markets, especially in North America and North Asia. Markets such as Morocco, Egypt, and Turkey have also been identified as priority destinations for entry, while efforts continue to accelerate momentum in the priority market of India following the recent opening of Anantara Jewel Bagh Jaipur Hotel.
LEVERAGING GLOBAL BRAND STRENGTH
Luxury and upscale remains a driving force in Minor Hotels’ expansion, with one-third of the three-year pipeline categorised in the Luxury segment, encompassing the Anantara, Tivoli, and Elewana Collection brands, and a further third in the Premium segment across NH Collection, Avani and nhow. The group is also investing heavily in uplifting many of its luxury properties, including significant renovation works at the original Anantara property in Hua Hin, Thailand.
Minor Hotels has also been undertaking an in-depth optimisation of its brand architecture as part of a new-look masterbrand strategy, with the outcomes set to roll out in 2025. These include the upcoming planned launch of two new hotel brands, broadening the group’s scope and creating fresh opportunities for owners seeking distinctive brand options—particularly for conversion properties.
Conversions and brownfield developments make up a significant portion of the pipeline at 38%, with the remainder consisting of greenfield projects.
Minor is also focusing on wellbeing as a cross-brand strategic priority, highlighted by the recent opening of destinations such as Layan Life by Anantara in Phuket. It will continue to emphasise hotel projects that take an integrative approach to wellbeing that combines medical technology and local cultural insight to deliver maximum benefits to guests.