22 May 2024

Discover Africa's HerdTracker Wildebeest Tracking App Unveils Major Upgrade

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Discover Africa's HerdTracker Wildebeest Tracking App Unveils Major Upgrade to Enhance Safari Planning and Great Migration Experience

  • Great Migration videos have helped over 10 million experience the wonders of nature
  • A decade of tracking data to predict herd locations and improve the accuracy of safari planning
  • Prediction data mapped to the closest safari lodge, with easy-to-book functionality
  • More information on Herdtracker, the Great Migration AI tracking app, can be found here.

Acclaimed Great Migration wildebeest tracking app, HerdTracker has launched major upgrades to boost the safari industry's ability to offer guests the ultimate wildlife experience.

Since its first release in 2014, HerdTracker has featured over 1,700 wildlife sightings submissions, with invaluable contributions from industry stalwarts such as Lemala Camps and Lodges, Ndutu Safari Lodge, Alex Walker’s Serian Collection and Governors’ Camp Collection.

Built as a free-to-use tool by Discover Africa Safaris, HerdTracker has given web users worldwide access to the thrill of watching The Great Migration - with over 10 million interactions across the app and various social channels, including YouTube, Instagram, and Facebook.

With its upgraded Artificial Intelligence (AI) prediction features, the app now provides time-saving accuracy and date-specific trip planning.

How the New HerdTracker Prediction Tool Works

The HerdTracker Prediction Tool is designed to show guests looking to plan the ultimate migration safari where the herd will most likely be during their visit. It also recommends the closest lodge to choose for their stay.

AI-Powered Predictions: HerdTracker’s new AI-enhanced features offer predictions of herd movements up to 12 months in advance, allowing travelers to accurately plan their safaris.

Enhanced Map Functionality: The HerdTracker map now integrates markers detailing herd sizes and key river crossings. It also pinpoints camps and lodges close to the action, enabling travelers to easily find accommodations—ideal for last-minute plans.

Future Innovations: HerdTracker continues to innovate, with upcoming features like weather forecasts and additional activity-tracking abilities set to further enhance user engagement.

Showcasing the Unlimited Potential of Africa’s Safari Experiences

South Africa’s Deputy Minister of Tourism Amos Mahlalela highlighted the significance of Africa's tourism industry to ensure mutual growth and prosperity across the continent at Indaba 2024. 

“Today, we gather not merely as representatives of businesses, but as catalysts of change, and architects of a future defined by cooperation and collective success,” said Mahlalela.

South African Tourism CEO Nombulelo Guliwe, also speaking at the opening of Indaba 2024, emphasised the importance of harnessing tourism's power to create lasting economic impact and enhance Africa's appeal to travellers.

“Let’s harness the power of tourism, not only to create lasting economic power but to cultivate greater understanding of who and what we are, thereby enhancing our destinations’ appeal and attractiveness to both domestic and international travellers,” Guliwe.

Reflecting on the impact of the Great Migration tourism, which draws hundreds of thousands of international tourists to East Africa, André Van Kets, Discover Africa Safaris founder said, “Our vision has always been to showcase Africa’s best when it comes to safari travel. We built HerdTracker to be a completely free and helpful tool for both safari-goers and the industry. As we look ahead, our commitment to enhancing this experience remains steadfast. We know we’re not alone in this endeavor to boost Africa’s appeal as a destination and improve safari planning—and our best efforts come from the support through our on-the-ground network.”

Van Kets extended a special invitation to camps, lodges, tour operators, guides and rangers to join the HerdTracker community as contributors.

To contribute to HerdTracker, send us an email with your video/photo of the Wildebeest Migration, including the exact location and date to [email protected] or tag HerdTracker on Instagram, YouTube or Facebook.

Explore the newly upgraded migration tracking map and embark on a journey like no other by visiting: www.discoverafrica.com

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About HerdTracker

HerdTracker is a pioneering application designed to track the great migration in real-time. Developed with the insights of safari experts, the app leverages community-driven data and advanced technology to provide accurate predictions of the Great Migrations herds’ movements, enhancing the safari experience for travellers worldwide.

About Discover Africa Safaris

Discover Africa Safari is a leading safari travel planning company based in Cape Town, South Africa. Founded in 2002, Discover Africa specialises in providing bespoke safari and travel experiences across Africa. With a passion for the continent and a commitment to sustainable tourism, Discover Africa aims to deliver unforgettable journeys while preserving Africa's unique wildlife and cultures.

Contact Information: Discover Africa Safaris

Email: [email protected]

Phone: +27 82 736 9561

Website: www.discoverafrica.com/herdtracker

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