Jobs
27 Dec 2025

ATTA® to Appoint Group CEO Role

Location: UK-based, with occasional travel to Africa
Commitment: 2–2.5 days per week
Contract: Permanent, Part-Time
Start Date: February 2026

 

ATTA® (The African Travel & Tourism Association), together with ATTA Group Events Limited and its charitable arm, ATTA for Action, is inviting applications for the role of Group Chief Executive Officer (Part-Time).

We are seeking a senior, highly experienced executive who can honour the legacy of the previous Group Managing Director while providing strategic oversight, fostering innovation, and driving sustainable growth across the ATTA Group. The successful candidate will work closely with the Board and two accomplished CEOs, ensuring strategic alignment, operational excellence, and measurable impact across all organisations.

This role is ideally suited to a seasoned Chair, CEO, Non-Executive Director, or senior executive with a deep understanding of Africa’s travel, tourism, and events sectors, strong financial and governance expertise, and a collaborative, purpose-driven leadership approach. As ATTA® enters its next phase, the Group CEO will play a central role in guiding the organisation through this transition, ensuring continuity while championing innovation and collaboration to position Africa as a premier global destination.

 

About the Role

Join the leadership team behind Africa’s largest travel, tourism and events network, dedicated to positioning the continent as a premier global destination.

The Group CEO will provide strategic leadership, governance, and commercial oversight across:

  • ATTA® (The African Travel & Tourism Association) – a global membership organisation

  • ATTA Group Events Limited – the Group’s events and experiential platform

  • ATTA for Action (ATTA4ACTION) – the Group’s charitable arm

This high-impact, part-time role (2–2.5 days per week) is ideal for a seasoned executive or chair with extensive boardroom experience, strong financial acumen, and deep sector knowledge. The successful candidate will guide two established CEOs, ensuring strategic alignment, sustainable growth, and global influence across all entities.

 

Key Responsibilities

Strategic Leadership & Vision

  • Work with the Board to define and deliver a long-term strategy positioning Africa as a leading global tourism destination

  • Identify and prioritise growth opportunities over the next five years across markets, partnerships, digital transformation, and experiential innovation

  • Ensure all organisations operate with shared purpose, complementary objectives, and measurable impact

Group Synergy & Alignment

  • Develop and implement a unified strategy across ATTA®, ATTA Group Events Ltd, and ATTA4ACTION

  • Ensure operations, communications, and activities reinforce one another to create a seamless ecosystem

  • Drive operational efficiency to maximise visibility, relevance, and sustainability

Financial Stewardship & Governance

  • Oversee financial strategy, capital development, and long-term sustainability

  • Ensure robust governance, transparency, and risk management through active Board engagement

  • Lead investment initiatives and cultivate strategic partnerships

  • Support the governance of ATTA4ACTION and ensure compliance with UK Charity Commission requirements

Membership Value & Engagement

  • Strengthen ATTA®’s value proposition across a diverse global membership

  • Enhance relevance through digital engagement, thought leadership, and data-driven insights

  • Champion initiatives that increase retention, attract new markets, and deepen community engagement

Brand, Influence & Representation

  • Elevate ATTA®’s international profile as the authoritative voice for African tourism

  • Lead brand and communications strategy showcasing innovation, inclusivity, and authenticity

  • Represent the Group globally with media, governments, investors, and trade partners

Future-Focused Leadership

  • Guide structural and strategic evolution to ensure long-term resilience and innovation

  • Foster a culture of collaboration, accountability, and creativity

  • Support succession planning, digital transformation, and future partnerships.

Ideal Candidate Profile

  • Proven experience as a Chair, Non-Executive Director, CEO, or senior executive

  • Strong financial and governance expertise, with experience overseeing complex, multi-entity organisations

  • Deep understanding of Africa’s travel, tourism, and events sectors

  • High level of UK and South African compliance expertise and regulatory engagement

  • Experience with UK Charity Commission governance (desirable but not essential)

  • Visionary, collaborative, and purpose-driven leadership style

  • Experience in non-profit, membership, or association environments highly desirable

  • Availability of 2–2.5 days per week, with occasional travel to Africa

Why Join ATTA®?

This is a rare opportunity to lead Africa’s most influential tourism and events network at a pivotal moment in its evolution. As Group CEO, you will shape how the world experiences Africa—driving collaboration, innovation, sustainability, and long-term prosperity across the continent’s tourism ecosystem.

 

Commitment & Salary
This role requires a flexible commitment of approximately 2–2.5 days per week, varying throughout the year. The position is offered on a fixed salary basis, with flexibility expected to meet the responsibilities of the role.

 

Click here to apply.

For enquiries, please contact [email protected]

By ATTA® - The African Travel and Tourism Association
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