01 May 2023

ATTA appoints new CEO

ATTA is delighted to announce the appointment of Jon Danks as CEO

Jon Danks.jpg

Jon has held numerous senior leadership positions at multinational membership organisations, with over 40 years travelling the continent of Africa. Well known to the Africa media, buyer, agent, and operator audience, he brings experience in public affairs connected across the continent’s high commissions and tourism agencies. He has also held several key roles in aviation at BA and SAA and as Marketing Chairman (UK) for Star Alliance and joins from Avis where he held a senior role driving commercial performance.

Key Positions

2022 - Date Avis Head of Marketing & Direct Sales
2012 - 2021 South African Airways Head of Marketing, Digital & Comms
2013 - 2018 Star Alliance Chairman Country Marketing & Comms
2011 - 2012 The Times Head of Marketing
2005 - 2008 Royal Automobile Club (RAC) Senior Manager Membership
2000 - 2005 British Airways Comms Manager
1998 - 2000 British Airways Marketing Manager
1991 - 1997 British Airways Various Roles

Jon will be based at ATTA's new office (Matrix Studios, 91 Peterborough Road, SW6 3BU) and can be contacted via email - [email protected] or on the usual office phone number.

Chris Mears will continue as CEO of Experience Africa Events, ATTA's wholly owned events subsidary.

Jon, along with the ATTA HQ team will be at Indaba in Durban from 08 - 11 May and at We Are Africa in Cape Town from 15 - 18 May.