ATTA appoints new CEO
ATTA is delighted to announce the appointment of Jon Danks as CEO

Jon has held numerous senior leadership positions at multinational membership organisations, with over 40 years travelling the continent of Africa. Well known to the Africa media, buyer, agent, and operator audience, he brings experience in public affairs connected across the continent’s high commissions and tourism agencies. He has also held several key roles in aviation at BA and SAA and as Marketing Chairman (UK) for Star Alliance and joins from Avis where he held a senior role driving commercial performance.
Key Positions
2022 - Date | Avis | Head of Marketing & Direct Sales |
2012 - 2021 | South African Airways | Head of Marketing, Digital & Comms |
2013 - 2018 | Star Alliance | Chairman Country Marketing & Comms |
2011 - 2012 | The Times | Head of Marketing |
2005 - 2008 | Royal Automobile Club (RAC) | Senior Manager Membership |
2000 - 2005 | British Airways | Comms Manager |
1998 - 2000 | British Airways | Marketing Manager |
1991 - 1997 | British Airways | Various Roles |
Jon will be based at ATTA's new office (Matrix Studios, 91 Peterborough Road, SW6 3BU) and can be contacted via email - [email protected] or on the usual office phone number.
Chris Mears will continue as CEO of Experience Africa Events, ATTA's wholly owned events subsidary.
Jon, along with the ATTA HQ team will be at Indaba in Durban from 08 - 11 May and at We Are Africa in Cape Town from 15 - 18 May.