African hospitality to gain wider network, business from European joint venture
Rainbow Tourism Group (RTG), Zimbabwe’s leading hospitality company, has entered a joint venture partnership with Grand Metropolitan Hotels (GMH), a Swiss-based European hospitality company. The partnership was announced on the sidelines of the World Travel Market Africa in Cape Town by the two entities. The African tourism sector is set to gain significant benefits from the partnership.
The joint venture model involves the identification of hotels in strategic growth nodes and destinations across the continent for management contracting, which is likely to enhance investment on the continent. It will contribute to the expansion of the industry and create employment opportunities.
Grand Metropolitan Hotels, as a leading European hotel company, brings extensive expertise in hotel management, operations, and international standards. The partnership will facilitate the transfer of knowledge and best practices to RTG and partner hotels, enabling them to enhance their service quality, operational efficiency, and guest experience.
Source: Business Day
