Africa Showcase expands 2026 roadshow programme after strong 2025
Africa Showcase has expanded its 2026 global roadshow schedule in response to rising demand from African suppliers and international buyers. The programme opens in the Middle East on 25 – 29 January and Southern Europe on 9 – 13 February, ahead of ITB Berlin on 3 – 5 March, with further stops planned across Latin America, the Nordics, Australasia, Central Eastern Europe, Mitteleuropa, ITB Asia, ITB Americas and North America through November. The trade-focused format connects African tourism businesses with decision-making buyers, offering structured networking and market intelligence to support deal-making.
The expansion follows a landmark 2025 delivered by On-Show Solutions, featuring targeted events in key source markets including Southern Europe (Madrid, Paris, Milan, Rome), South Africa, Mitteleuropa (Zurich, Munich) and North America (Atlanta, New York City, San Diego, Vancouver). Organisers cite a market-specific approach – prioritising relevance over scale – as the driver of measurable outcomes, helping exhibitors convert leads and enabling buyers to access diverse African product efficiently, reinforcing Africa’s position in the global travel trade.
Source: VoyagesAfriq
