2023 - 2024 Fees

ATTA Membership

Founded in 1993, the African Travel and Tourism Association (ATTA®) is the pan-Africa travel industry membership association, that has powered worldwide tourism to Africa for nearly thirty years. ATTA® is widely regarded as the trusted authority on tourism to Africa and its members receive unrivalled benefits via its digital and event platforms.

Explore more about our membership bands below

Buyers (Outbound Tour Operators, Travel Agents & Retailers) - Band A Buyers (Outbound Tour Operators, Travel Agents & Retailers) - Band A

  • Gain preferred access to selected ATTA’s exhibitions, with early-bird registration, and priority access to selected event diaries.
  • Invitations to ATTA® exclusive travel industry networking events. In 2023 free entry included events in London, Durban, Cape Town, Nairobi, Kigali, Addis Ababa, and Beijing.
  • Up to the minute ATTA® daily news and content, keeping you informed each day on everything happening with the African tourism industry across the world, plus insight into members new products and services.
  • Exclusive market access, digital and event networking opportunities with ATTA® members across Africa and your profile on www.ATTA.travel so new product suppliers can network and connect with you online.
  • Free access to ATTA® training webinars hosted by Experience Africa Events.
  • Forge new relationships with tourist boards, gain new key contacts across the industry, with news and access to industry events and fam trips.  

Annual Membership £495 per annum
New member joining fee £300 

*A 25% sole trade discount applies for both the annual membership and new member joining fee

Suppliers (Hotels, Lodges, Attractions, Airlines, Representation, PR, Inbound Tour Operators & DMC's) - Band B Suppliers (Hotels, Lodges, Attractions, Airlines, Representation, PR, Inbound Tour Operators & DMC's) - Band B

  • As the voice of African tourism, membership means your trusted voice is heard on major industry issues with key stakeholders and platforms shaping the future of the industry and uniting common objectives.
  • Exhibitor discount of up to 10% for ATTA® events including Experience Africa, Indaba, WTM (London), ITB, MKTE, We Are Africa, Pure, WTM Africa and more.
  • Invitations to ATTA® exclusive travel industry networking events. In 2023 free entry included events in London, Durban, Cape Town, Nairobi, Kigali, Addis Ababa, and Beijing.
  • Exclusive market access, digital and event networking opportunities with ATTA® buyers and media and your profile on www.ATTA.travel so the industry can network and connect with you online.
  • Unlimited opportunities to showcase new changes to your brand, product and service to buyers and media across the world, via ATTA® daily news, and stay informed on everything happening with African tourism industry across the world.
  • One free training webinar to the industry broadcasted and supported by ATTA® to showcase and promote your product.
  • One free job post each year to support you with recruitment costs.
  • Free access to ATTA® specialist Advisors and Partners, plus industry insight on key areas around sustainability and responsible tourism.
  • Value added offers, including a 15% discount for ATTA® members new to the digital sustainability platform.
  • Forge new relationships with tourist boards, gain new key contacts across the industry, with news and access to industry events and fam trips.

Annual Membership £495 per annum 
New member joining fee £300

*A 50% sole trade discount applies for both the annual membership and new member joining fee

Media (Writers, Editors, Influencers, Journalists and Bloggers) - Band C Media (Writers, Editors, Influencers, Journalists and Bloggers) - Band C

  • Invitations to free ATTA® exclusive travel industry networking events. In 2023 included events in London, Durban, Cape Town, Nairobi, Kigali, Addis Ababa, and Beijing.
  • Forge new relationships with tourist boards, gain key industry contacts with news and access to industry events and media fam trips.
  • Get leads on key news stories at ATTA® events including Experience Africa, Indaba, WTM (London), ITB, MKTE, We Are Africa, Pure, WTM Africa and more.
  • Stay informed via daily email news with news of key updates to brands, products and services across Africa and everything impacting the African tourism industry across the world.
  • Your media profile showcased on www.ATTA.travel so the industry can network, connect and you can research key stories.
  • Free webinar access so you can understand more about member’s products and services and get insight on areas around sustainability and responsible tourism across Africa.
  • As an ATTA® member, tap into major industry issues from key industry stakeholders and platforms shaping the future of the industry and uniting common objectives.

Annual Membership: Free

New Member joining: Free

African Tourism Community Projects and Charities - Band D African Tourism Community Projects and Charities - Band D

ATTA® for Action, is a sustainable tourism membership project that aims to foster a conscious and united community within the travel and tourism industry across Africa.  It offers a new accessible ATTA® membership category that empowers tourism community projects with market access to, and exposure within the tourism industry, and wider ATTA® global membership.  ATTA® for Action is initially being trialled in South Africa and has opened the door to partnerships in eight types of sustainable tourism initiatives, that align directly with the United Nations' Sustainable Development Goals and relevant to Africa (Hosts and Heritage; Conserving Africa’s Wildlife; Protecting the Planet and Climate Change; Food, Water, Minimizing Waste and Recycling; Health, Well Being & economic Development; Preservation of Africa’s Seas and Coastlines; Reduce Inequality; Education and Development).

  • Showcase the major events at your tourism project or charity to the worldwide African travel industry via the ATTA® daily email news.
  • Share your best practice in responsible tourism via the ATTA® social media channels so other projects and the wider industry can learn from your story.
  • Get a free training webinar to broadcast your community project or charity to the travel industry including hotels, lodges, and airlines in Africa & tour operators worldwide.
  • Your tourism community project profile on www.ATTA.travel directory so the travel industry can network and connect with you online.
  • Be part of the voice of African tourism, membership means your trusted voice is heard on major industry issues with key stakeholders and platforms shaping the future of the industry and uniting common objectives.
  • Network and meet ATTA® exhibitors at key travel industry events including Experience Africa, Indaba, WTM (London), ITB, MKTE, We Are Africa, Pure, WTM Africa and more.
  • Get invited to ATTA® exclusive travel industry networking events. In 2023 free entry included events in London, Durban, Cape Town, Nairobi, Kigali, Addis Ababa, and Beijing.
  • Value added offers, including a 15% discount for ATTA® members new WEEVA, the digital sustainability platform.
  • Get the opportunity to be seen, ATTA® member news is read by travel media across the world.

Annual Membership £25 per annum annum

New member (one-off) joining fee £25

*The one-off joining fee is free if your project is linked to an existing ATTA® member (Band A & B)

African Tourism Partners - Band E African Tourism Partners - Band E

  • Exhibitor discount of up to 10% for ATTA® events including Experience Africa, Indaba, WTM (London), ITB, MKTE, We Are Africa, Pure, WTM Africa and more.
  • Preferred access to selected ATTA’s exhibitions, with early-bird registration, and priority access to selected event diaries.
  • Invitations to ATTA® exclusive travel industry networking events. In 2023 free entry included events in London, Durban, Cape Town, Nairobi, Kigali, Addis Ababa, and Beijing.
  • Connect with key members of industry to drive targeted, qualified recruitment for product familiarisation.
  • Commercially agreed opportunities with ATTA® to showcase your brand, product and service to the African travel industry, via ATTA® daily news and social media channels.
  • Exclusive digital market access, with your company profile showcased on www.ATTA.travel so the industry can network and connect with you online.
  • One free training webinar to the industry broadcasted and supported by ATTA® to showcase and promote your product.
  • Opportunity to discuss joining the specialist list of recommended Advisors, Partners, and Consultants supporting ATTA® members.
  • Showcase and receive value added offers eg The 15% discount for ATTA® members new to Weeva, the digital sustainability platform.
  • Stay informed on everything happening with African tourism industry across the world and get industry insight on key areas around sustainability and responsible tourism.
  • One free job post each year to support you with recruitment costs.
  • As the voice of African tourism, membership means your trusted voice is heard on major industry issues with key stakeholders and platforms shaping the future of the industry and uniting common objectives.

Annual Membership £395 per annum

New member joining fee £300

Not quiet ready to join? Become a registered user today.

  •  Get an online profile with ATTA®.
  • Receive fortnightly Newsletters from ATTA® to keep you updated on recent happenings in the tourism industry.
  • Invitations to ATTA® Africa focused travel industry & Networking events.
  • Receive invitations to ATTA® member webinars to gain insights on members product offerings and many more.
  • Limited access to events/exhibitions tickets as members are prioritise.