Lin Yu
Managing Director, Travel World China
Lin is an accomplished professional in the travel industry, currently serving as the Managing Director of Travel World China Network Marketing Ltd. With a strong background in destination marketing and travel representation, Lin has played a pivotal role in establishing Travel World China as a leading company in the Chinese market.
Since co-founding Travel World China in 2005, Lin has been instrumental in driving Chinese outbound tourism to global destinations. Her expertise lies in promoting and representing foreign destinations, hotels, and DMCs to the Chinese market. Through her efforts, she has successfully facilitated connections and fostered communication between overseas travel trade, media, and policymakers.
Having lived and worked in both China and the UK, Lin possesses a deep understanding of and adaptability to both Eastern and Western cultures and business etiquettes. As the China representative for ATTA® for over a decade, she holds a strong passion for Africa and is committed to supporting ATTA® members in entering and developing the Chinese travel market. Lin employs a comprehensive approach, utilizing digital marketing, PR and communication, events, as well as sales strategy formation and execution to achieve success.
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www.travelworldreps.com
