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The Chinese travel market has changed, and trade fairs alone are no longer enough to secure long-term partnerships. To truly capture Chinese demand, brands must combine in-person engagement with smart digital strategies.

Join Travel World China (TWC), ATTA’s official China representative, to learn:

  • Who the new Chinese traveler is and how their booking behavior has changed.
  • Why sales visits and digital marketing are essential beyond trade fairs.
  • How WeChat, Xiaohongshu & Baidu help build trust and increase conversions.
  • Practical steps to stay visible, relevant, and drive real bookings.
Lin Yu

Lin Yu

Managing Director, Travel World China

Find out more