Wild Frontiers marks 35 years of African travel with a new brand identity

Wild Frontiers has unveiled a new logo and visual identity as the Africa specialist marks 35 years of creating and operating journeys across the continent.

Inspired by Africa’s warmth, earthy colours and wild energy, the new identity reflects what has always been at the heart of Wild Frontiers: sharing everything it knows about one of the world’s most extraordinary continents.

Since 1991, Wild Frontiers has followed Africa through its landscapes, wildlife, people and unexpected moments. Over the decades, that experience has shaped a deep understanding of the continent — and a passion for sharing it with travellers.

The new identity celebrates that connection while looking ahead to the next chapter for the company.

Africa is never quite what travellers expect. A fleeting encounter can become the highlight of a journey. A turn in the road can reveal something completely unexpected. A quiet moment can become a story remembered forever. These are the experiences that cannot be scripted or manufactured — and they are what make travelling in Africa so extraordinary.

Wild Frontiers’ journeys are expertly planned, but once travellers arrive, the company believes in giving Africa the space to tell its own story.

While the look is changing, the foundations remain the same: the same passion, the same expert team and the same Wild Frontiers.

After 35 years, one thing remains at the heart of the company:

Africa is in its nature.