West African Tourism Organisation Forges Strategic Data Alliance with Geotourist
Geotourist and the West Africa Tourism Organisation (WATO) are partnering in a revolutionary data initiative to generate visitor data insights that are not currently achievable in the region. The initiative will be rolled out across 19 different countries,including:
Republic of Benin
Burkina Faso
Cameroon
Cabo Verde
Cote D’Ivoire
Gambia
Ghana
Guinea Bissau
Liberia
Mali
Mauritania
Niger
Nigeria
Sao Tome and Principe
Senegal
Sierra Leone
St Helena
Togo
The partnership will onboard destinations and organisations to Geotourist’s award-winning technology and serve multimedia visitor self-guided tours. The interactive trails can be used in-location with GPS as a guide or shared freely to enjoy virtually from anywhere in the world.
The joint initiative will integrate digital tours, powered by Geotourist, and accessed through WATO member mobile apps and websites, as well as the Geotourist global app, generating data bespoke to each of the country partners. With connectivity and remote locations often an issue in the area, Geotourist’s leading offline GPS capabilities allows visitors to download the tours in advance and still enjoy the experience when visiting.
Source: Breaking Travel News
