Wesgro launches new Roblox game to inspire young travellers and families
Wesgro - the official tourism, trade and investment promotion agency for Cape Town and the Western Cape - has launched a new Roblox game to inspire tweens, teens, and their families to explore the Western Cape this winter. The game Starlight Adventures In The Cape Karoo aims to drive tourism across the region, highlighting lesser-known but exciting family destinations where tourism is critical to the local economy.
Wesgro is the first tourism promotion agency in the world to use Roblox in its marketing campaigns, with the launch being the second game it has released on the platform.
The game includes a digital clone of Prince Albert, a small town with only 7,000 people, that has been transformed into a playable experience. In researching the game, Wesgro consulted with local tour guides and cultural experts - using 3D scans of landmarks and objects to create an accurate representation of the town. With a map spanning four square kilometres, the game is one of the largest on Roblox.
Source: Bizcommunity