Webinar Recording - Unlocking Africa’s Next Tourism Frontier: The Rise of Halal Travel Connecting Africa’s Tourism to the Global Muslim Traveller
Africa’s tourism story is evolving — and one of its most promising opportunities lies in the growing Halal travel market.
Join Hafsa Gaher, Founder of the Halal Travel Network (HTN), for an insightful session exploring how Africa’s rich cultural, historical, and spiritual connections position it as a natural leader in Muslim-friendly tourism.
This webinar will unpack what Halal tourism truly means, why demand for it is growing globally, and how African DMCs, accommodations, and tourism businesses can confidently welcome Muslim travellers without major overhauls and without compromising on their existing markets.
Learn practical steps to tap into a US$300 billion market, hear examples of success that have already taken place across the continent, and discover how small, strategic changes can unlock long-term growth, brand loyalty, and sustainability.
Key Takeaways from the Session
• Halal tourism is a $300B global market, led by a young, tech-savvy audience — including African, diaspora, and multinational Muslim travellers.
• Muslim travellers want ease and clarity.
They’re looking for:
▫ Halal food
▫ A clean space to pray
▫ Optional privacy at spas or pools
▫ Staff who respond confidently — not with awkwardness or hesitation
• Africa is well-positioned. The values are already in place — the opportunity lies in small tweaks and stronger visibility.
• Start with what you have:
▫ Non-alcoholic options served with care
▫ Prayer mats and Qibla direction
▫ Private dining, family or women-only swim/spa hours
▫ Inclusive language in marketing — shaped by staff training
• Halal tourism intersects with wellness, CBT, dry tripping, female-led and multi-gen travel — all trends many African providers already serve well.
Tapping into this segment often broadens your appeal beyond Muslim travellers, to a wider values-driven audience.
Whether you are new to the concept or already taking your first steps, this session offers a clear, collaborative look at why Halal tourism is not just a trend — it’s Africa’s next frontier.
Halal Tourism Africa presentation.pdf
Halal check list.pdf