Webinar Recording - A Guide on How to Sell Zambia

Discover what makes Zambia such a diverse safari destination and how to confidently position it for different types of travellers.

In this ATTA® webinar, Dani Rose, Head of Marketing at Zambian Ground Handlers (ZGH), provides a practical guide to selling Zambia, covering the destination’s key safari regions, seasonality, logistics and experiences.

The session explores South Luangwa, Lower Zambezi, Kafue and Busanga Plains, Livingstone and Victoria Falls, alongside some of Zambia’s more remote areas. Dani explains how the different regions can be combined to create varied itineraries, from walking and traditional game drives to boating, canoeing and other water-based experiences.

Dani also takes viewers through Zambia’s seasons, including when seasonal camps open and close, how wildlife viewing changes throughout the year, and considerations when planning travel during the rainy and peak safari seasons.

The webinar covers international and domestic flight connections, including the role of Proflight in connecting Zambia’s safari regions, and offers practical advice on matching different areas and accommodation styles to clients ranging from experienced safari-goers to families and luxury travellers.

The session concludes with an extensive Q&A covering flight schedules, private reserves, vehicle concentrations, cultural experiences, Kafue, seasonal travel, alternative airlines and combining Zambia with neighbouring destinations such as Malawi.