Uganda Tourism Board and Expedia Behind ‘Uniquely Yours’ Campaign to Market Uganda
In a significant move to draw international visitors, the Uganda Tourism Board (UTB) has teamed up with Expedia Group, a leading name in online travel bookings, to launch the “Uniquely Yours” campaign. This initiative aims to showcase Uganda’s remarkable tourist offerings.
The collaboration is designed to appeal to high-value travellers from the United Kingdom, United States, and Canada, leveraging Expedia’s extensive network of 200 travel sites in 70 countries, which collectively attract around 450 million online visits each month.
Launched on November 5, the campaign positions Uganda as a must-see destination, promoting sustainable and immersive experiences that include gorilla tracking, birdwatching, and exciting adventure activities. “Uniquely Yours” aims to emphasize Uganda’s unique combination of wildlife, culture, and adventure, highlighting the country’s dedication to sustainable tourism and conservation efforts.
With Expedia’s digital platform, Uganda gains an exceptional opportunity to connect with travellers who are looking for meaningful and memorable experiences. A dedicated landing page for Uganda on Expedia’s website will showcase the natural and cultural treasures of the “Pearl of Africa.”
The campaign will feature thoughtfully curated content, including vibrant images, engaging videos, suggested itineraries, and storytelling that vividly captures the Ugandan experience.
Source:WatchDog News