The Alexander Estate appoints AfriAsia and Beyond

The Alexander Estate is excited to announce the appointment of AfriAsia and Beyond as its representative in the United Kingdom and Ireland, effective 1 November 2025.

Located in Noordhoek, Cape Town, The Alexander Estate is a premier destination in South Africa. It offers refined accommodations, exceptional dining, and immersive experiences that highlight the beauty and heritage of the Cape. The Estate beautifully blends contemporary design with timeless elegance, providing guests with a unique sense of place and tranquillity.

Established in 1997, AfriAsia and Beyond brings many years of experience in representing luxury hotels, lodges, and destinations across Southern Africa and Asia. This partnership will enhance The Alexander Estate’s presence in the UK travel market through trade engagement, sales representation, and participation in major industry events.

This collaboration aligns with The Alexander Estate’s international marketing strategy and reinforces its goal of delivering luxury South African hospitality to a global audience.