South African Tourism launches unique pinhole camera project
South African Tourism has partnered with Ogilvy to create the 'Live South Africa' campaign, featuring a custom-made pinhole camera constructed entirely from local materials. The 'South Africam' uses Cape Beech wood, scrap metal for the lens, and cork leather strapping, decorated with traditional designs by visual artist Samurai Farai.
Three local photographers - Andile Phewa, Andile Buka, and Tsele Nthane - used the camera to capture authentic portraits showcasing South African life, from Bo-Kaap's culinary scene to Soweto's culture and the Madikwe wilderness. The images will be exhibited at Amsterdam's Restaurant Braai in December.
The initiative, targeting tourists from the Netherlands, Belgium, and Sweden, aims to present South Africa through local perspectives. "We're showcasing the country's soul through the eyes of its people, capturing the nation's authentic beauty with a unique artistic tool," said Tolga Büyükdoganay, Ogilvy's chief creative officer.
The campaign plans to expand by involving more local photographers to provide diverse perspectives of South African life and culture.
Source: Yahoo