SOURCE MARKET OVERVIEW AU NZ RG Edited.pdf
Information about the source Market fact sheet
Chris Mears
Chris Mears is the CEO of Experience Africa Events Ltd, the events division of the African Travel & Tourism Association (ATTA®). With over 25 years of experience in the African tourism industry, Chris has been instrumental in shaping ATTA’s global event portfolio, which includes Experience Africa in London, Essence of Africa in East Africa, and ATTA’s shared stands and networking events at leading international trade shows such as WTM London, ITB Berlin, WTM Africa, and Africa’s Travel Indaba.
An accomplished events strategist and tourism specialist, Chris combines deep industry knowledge with a hands-on, data-driven approach to delivering world-class B2B events that connect Africa’s tourism industry with global buyers and partners. He is widely respected for his collaborative leadership, his commitment to showcasing Africa as a premier travel destination, and his ability to foster meaningful commercial connections across the continent.
Prior to his current role, Chris served as CEO of the African Travel & Tourism Association (ATTA®), where he oversaw significant membership growth, brand development, and digital transformation. Today, he continues to champion innovation, inclusivity, and excellence across ATTA’s expanding event portfolio.
- Email:
- [email protected]
- Phone:
- +447710306286
- Website:
- www.atta.travel
- LinkedIn:
- https://linkedin.com/in/chris-mears-3062732/
Kgomotso Ramothea
Kgomotso Ramothea is the Chief Executive Officer for ATTA® since September 2024 where she is responsible for growth and management of ATTA® membership and execution of strategic partnerships for exclusive member benefit.
Kgomotso has 20 years working in marketing and communications in various fields. Her most recent experience was working as Acting Hub Head for South African Tourism in the United Kingdom where she directed the tourism board’s UK and Irish marketing strategy, implementing trade and media strategies to drive tourist arrivals from the UK and Ireland.
Originally from outside Pretoria in South Africa, Kgomotso moved to the UK 14 years ago, after harnessing her communications skills at the World Summit on Sustainable Development, Forge Ahead and South African Agency for Science Advancement.
- Email:
- [email protected]
- Phone:
- +442079374408
- Website:
- www.atta.travel
Angela Dizon
I was born in Hungary and after finishing my studies I moved to the UK.
I have worked in hospitality most of the time and I have been working at ATTA® since 2015.
- Email:
- [email protected]
- Phone:
- +44 207 937 4408
- Website:
- www.atta.travel
Pule Mmola
Pule Cornei Mmola joined ATTA® as Memberships and Marketing Executive in July 2025, focusing on member growth and strategic marketing to elevate African destinations globally. He has extensive international experience in tourism marketing, destination promotion, and high-level stakeholder engagement across public and private sectors.
Before ATTA®, Pule served as Tourism Executive Assistant at the South African Tourism Board’s Head Office, supporting Regional General Managers in core markets including Europe, the UK & Ireland, the Middle East, Asia, and Australasia. His luxury hospitality background includes roles at Coworth Park under the Dorchester Collection and The NoMad Hotel London, where he developed expertise in guest experience and service excellence. Pule holds a B-Tech and National Diploma in Tourism Management from Vaal University of Technology in South Africa.
Born in Tzaneen, South Africa, he is inspired by his grandfather Kgosi/Ntuna - Maile Pule Mmola, a respected Traditional Community Leader, who shapes his commitment to service and responsible leadership. Pule is dedicated to strengthening member engagement and amplifying African tourism through a philosophy rooted in community, responsibility, and impact.
- Email:
- [email protected]
- Phone:
- +442079374408
- Website:
- atta.travel
- LinkedIn:
- https://linkedin.com/in/pule-mmola-932079131