Sense of Africa Boosts Interest in South Africa Among Brazilian Travel Trade
A partnership between DMC Sense of Africa and Brazil-based tour operator Diversa Turismo is driving a noticeable increase in demand for South Africa in the rapidly growing South American market.
Managing Executive Suzanne Benadie led recent activations in São Paulo and Salvador, presenting to major leisure travel company Grupo Arbo and hosting engagements with approximately 500 travel agents. Highlights included a virtual reality experience simulating the South African savannah and the promotion of South African Tourism’s "Come Find Your Joy" global brand campaign. The initiative reflects a targeted approach to expand source markets beyond traditional regions.
Source: TheAfrica
