Royal Air Maroc Launches International Campaign to Celebrate Its African Identity
Royal Air Maroc (RAM), one of Africa’s foremost airlines, is embarking on a journey of rebranding and reinvigoration with the launch of an international communication campaign and a new institutional signature: #DreamAfrica #MeetMorocco.
At the heart of this strategic endeavor is a commitment to solidify Royal Air Maroc’s achievements in African skies and on the continent’s ground. The airline is taking its first step on a new roadmap, setting the stage for what’s to come.
The #DreamAfrica #MeetMorocco campaign was roll out on October 23, 2023, and spans Morocco and 28 other countries that constitute RAM’s primary strategic markets. The campaign will utilize high-impact international media channels, with a focus on TV and digital audiovisual platforms. Urban media, including large-format displays and digital screens strategically located near the public, will also be a significant part of the campaign’s reach.
Source: Airspace Africa