OurAfrica.Travel announces new partnership with purpose

OurAfrica.Travel is Africa’s only digital trade show, and has, since its inception during the 2020 lockdown, been all about collaborations and partnerships in the spirit of Ubuntu – driven by a desire to support the greater good of the whole African tourism community in an affordable, inclusive way.

Coming up for its seventh edition in March 2026, the show has always had an ethos of giving back at its core. Each year, exhibitors were encouraged to “Nominate a Cause” - be it community or conservation based.

The benefits of a nomination were twofold: an opportunity for these causes to showcase their impact on a global stage, as well as the chance to win a cash donation, in two categories, namely community and conservation.

For 2026, an exciting new partnership with Africa’s Eden means these two like-minded organisations will formally align their efforts. All nominations will now be vetted by sustainability experts and shortlisted through Africa’s Eden’s established Community & Conservation network. This ensures greater transparency and a focus on documented, measurable impact on the ground, rather than simply rallying votes.

To formalise this partnership, causes will only qualify for the nomination shortlist if they tick all the following boxes:

• they are locally led,
• they are legally registered non-profit organisations (NPOs)
• are able to provide a copy of their annual report
• must demonstrate how, in two ways, other than cash donations, how a tourism business can support them, i.e. conservation training or building schools, etc.

All qualifying charities should apply directly via the website. Any additional queries should be directed to Africa’s Eden’s Impact Lead Conservation & Community, Melissa Foley on [email protected].

For 2026, one nominated charity in each category will each receive a donation of R20,000 (USD 1200).

To date a total of R100,000 has been donated by OurAfrica.Travel to a number of different causes including the likes of ForRangers, Mukambi Community School in Zambia, How Many Elephants’ World Female Ranger Week, Foxes’ Community and Wildlife Conservation Trust, Parco and the Chigamane School in Mozambique.

About OurAfrica.Travel:

OurAfrica.Travel is a leading virtual travel trade show connecting the African and Indian Ocean travel community with global tour operators and travel buyers. Designed to make meaningful connections accessible and sustainable, the event provides a dynamic online platform for destinations, hotels, lodges, DMCs, and tourism professionals to meet, network, and grow their businesses.

Created by industry experts passionate about promoting responsible and inclusive tourism, OurAfrica.Travel offers a cost-effective, time-efficient, and environmentally friendly way to showcase products and experiences across the continent and its islands. Since its launch in 2020, it has become a much-anticipated annual B2B event that celebrates collaboration, community, and the vibrant diversity of African travel. The seventh edition will run from 16 - 20 March 2026 and registrations are now open.

About Africa's Eden Tourism:

Africa's Eden Tourism is a leading organisation committed to promoting tourism and advancing tourism leadership across Southern and Central Africa. Representing the eclectic regions of Botswana, Namibia, Zambia, Zimbabwe, Angola, Malawi, Mozambique, and Madagascar, the organisation prioritises sustainable practices, community engagement, and cooperative growth.

As a not-for-profit entity, Africa’s Eden offers tourism businesses exceptional opportunities for partnership, visibility, and influence, shaping the future of travel in these remarkable destinations. Its mission is to showcase the breathtaking natural landscapes, rich cultural heritage, and distinctive experiences that position the region as a top choice for travellers around the world.

"If you want to go fast, go alone; if you want to go far, go together."