NTB and SAA host B2B session to deepen regional tourism links
The Namibia Tourism Board, in partnership with South African Airways, on 23 February 2026 hosted a B2B networking session in Namibia to strengthen regional collaboration and convert interest from a nine‑day familiarisation trip into marketable packages. The event connected Namibian operators with travel leaders from 15 African countries, focusing on growing the MICE segment and streamlining visa processes to ease intra‑African travel.
The Namibia Investment Promotion and Development Board flagged tourism as a priority for regional investment, with participation from the South African High Commission to Namibia underscoring cross‑border support. Organisers said first‑hand exposure during the FAM trip will help partners better position Namibia’s offer – aiming to build integrated, cross‑border itineraries that lift connectivity, drive arrivals and widen Africa’s adventure appeal.
Source: VoyagesAfriq
