01 May 2024

Message of Elcia Grandcourt, UN Tourism Regional Director for Africa

Elcia Grandcourt.png

Dear Esteemed readers, 

“Bringing the world closer” UN Tourism new tagline puts people at the center of what we do as well as solidifies our role as the premier global authority driving tourism for sustainable development. 

With a renewed commitment to prioritizing both "people and planet," we are forging ahead with renewed optimism and determination towards increasing growth and shaping the future of tourism. 

It is so encouraging to witness a remarkable surge in the recovery of Africa´s tourism. Despite the ongoing economic and geopolitical challenges, the continent's tourism sector is regaining momentum. Africa's resurgence reflects a remarkable 96% recovery of pre-pandemic visitors in 2023, surpassing international tourism with 88%. This is fueled by robust pent-up demand, particularly from European markets, whereby countries such as Ethiopia (+30%), Tanzania (+20%), and Morocco (+11%) have surpassed their 2019 visitor numbers. 

As we implement the realigned UN Agenda for Africa - Tourism for inclusive Growth, our focus remains steadfast on promoting inclusive growth through education, investment, product diversification, innovation, and digital and technological transformation. 

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Source UNWTO

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