Kuoni’s Africa sub-brand Alfred& reports Kenya bounce-back
Alfred& by Kuoni has reported a bounce-back in Kenya sales towards pre-Covid levels and a 20% rise in booking values in a destination report.
Alfred& has replaced the operator’s Discover brand and is bookable via agents. It offers destinations requiring a tailormade approach, such as Africa and India, and focuses on local culture and experiences.
The new report, brought out in conjunction with the Kenya Tourism Board, highlights the destination’s increasing popularity for ‘big trips’ such as safari combined with beach stays, its lesser-known locations and attractions for multi-generational families.
It reports that the operator’s bookings for Kenya have now reached more than 70% of 2019 levels, with a further rise expected in 2023, while average booking values are 20% above pre-pandemic levels.
Lead-in times for bookings have shortened to a booking window of seven to eight months pre-departure and 25% of bookings now include a beach stay in Kenya as awareness of resorts including Diani and Watamu grows.
Source: Travel Weekly